Survey: 42% of college students think Motorola is a Japanese company
Young consumers tend to know little about the brands behind the products they use, including wireless brands, according to a study from market-research firm done in the US by Anderson Analytics.
Cellphones topped the list of products for which students misidentified the manufacturers' country of origin, said the company.
More than half of college students surveyed by the company believed Nokia is a Japanese company, with only 4.4% correctly identifying the company as Finnish. Forty-two percent of students believed Motorola Inc. is Japanese. Motorola is based in Schaumburg, Ill.
"We found for cellphones, country of origin didn't seem to affect students' perception of the brand, since Motorola was ranked equally well whether students thought it was from America or Japan," said Tom H. C. Anderson, managing partner of Anderson Analytics. "This has allowed Korean brands, like LG and Samsung, to compete on a par with companies like Nokia and Motorola."
http://www.rcrnews.com/apps/pbcs.dll/article?AID=/20070525/FREE/70525003/1008
Saturday, May 26, 2007
Is Nokia Finnish? Is Motorola American? Does it Matter? Probably not
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1 comment:
it might make you laughing, but... Nokia is _not_ Finnish company already for years - since 1999 its major part of shares is owned by US mutual funds and alike ;) Finns (or that part of them which is too concentrated on Finnish-ness) don't like to discuss this, tho they prefer to talk about "but management is Finnish" :)
and, a private opinion - brand as a main sales engine (vs high-tech company which Nokia is not anymore too) _is_ mistake for Nokia: while it serves Ok on short-to-medium range, overall idea of selling brand is dead-end, and you see that from sales volumes in public data. If you have nothing different to sell than your own brand, you are on slippery road - you can learn that recent history of HP, of which Nokia is very similar case.
Yes, the answer for lovely big bosses at HQ of Nokia is nasty and dirty - throw/fire off that all crappy content of PPT house at Kielalahdentie, and finally start to work with brain and hands, not tongue. It worked in case HP vs. Carly Fiorina...
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