Survey shows how EU prefers Nokia over iPhone, but...

I'm not surprised by a survey conducted by Canalys has shown that the European mobile phone buyers are indeed interested in checking out the upcoming Apple iPhone mobile phone, but people in Europe still prefer Nokia over other brands.

The survey was conducted in April among more than 2,000 employed, adult mobile phone users in the big 5 (France, Germany, Italy, Spain and UK).

Some key findings:
■ 51% of those surveyed expressed some interest in mobile TV, but a diverse range of content is required

■ Consumers are more open to advertising-supported services around location and communication than TV
■ 62% want GPS into their mobile phone
■ Almost half the iPod lovers said iPhone likely to be considered for their next mobile phone
■ 84% of the surveyed people said that they had like to upgrade to another Nokia phone from their current one.

Sony Ericsson was the second most popular brand followed by Samsung and Motorola. Apple is yet to come out with their first mobile phone but they were still ahead of well-known smart mobile device vendors like RIM, HP and Palm....obviously their marketing is nothing compared to Apple


Like iPod? Love Mac
but also
Like iPod? Love iPhone

Pete Cunningham from Canalys added: “Apple’s rating improves dramatically when you talk to existing iPod owners. Almost half the respondents who owned an iPod rated Apple as more likely than not be considered for their next phone, compared to just 20% for those who didn’t have an iPod, and they were five times as likely to give Apple the highest rating. There is a lot of loyalty there that Apple can tap into.”

As I heard saying even from a Nokia executive....Apple's customers are not just customers...they are fans!!! that's so true and I am one of them...though being a Nokia fan just as much (if not more) I'm not so sure about the iPhone....not sure about:
- NO 3G
- No GPS
- Big scratchable display
- Need to try UI and if I could ever use it with one hand
- Quality (for which you need some time)

iPhone displays prove once again Apple's marketing strenght and efforts

Again Apple shows its real strenght is in marketing and communication to consumers, not really in technology itself...

A post from Engadget (http://www.engadgetmobile.com/2007/05/07/details-on-iphones-display-case-emerge/1#c4809248) states how iPhone displays are "seven-foot tall, three-foot wide displays that will require a dedicated power supply and network connectivity" and not just sticking a RFID security tag and placing it on some shelf.

So not only technology that is simple to use and that works well (actully this applies to the iPod and Mac OS...still need to see whether the iPhone follows this logic) BUT also WELL ADVERTISED PRODUCTS (just like those amazing "Hello I'm a Mac and I'm a PC")

BTW are the displays actually gonna look like this?

Nokia in BizWeek Most Innovative Companies Ranking

Nokia went down from no8 to no13 in the ranking due to 5 companies that gained positions (Walt Disney, IBM (what??!), Sony, Wal-Mart and Honda Motors),

Though Nokia still deserved an article in the report "First Mover in Mobile:How Nokia is selling cell phones to the developing world" which shows not only a very innovative side (Nokia has many) of the company but also its strong CSR concerns and practices. Biz Week forgot to mention Nokia's innovation in NSeries is top-of-the-league in many aspects.

Apple managed to keep the first position for the third year in a row mainly thanks to the iPhone which shows up on the right of the ranking for the most innovative companies in technology/telecom. Notice how the two terms are stuck together which proves even further how relevant is convergence.

Source: BusinessWeek http://www.businessweek.com/go/innovativecompanies

How cool and hilarious is the Nokia bus in India to teach people how to use their mobile phones?
I think it's amazing....also from a CSR perspective