An example of Mobile Advertising

I would love to see more of these ads around!


Qwikker announces Pepsi's Bluetooth marketing campaign
http://www.tmcnet.com/usubmit/-qwikker-announces-pepsis-bluetooth-marketing-campaign-/2007/04/30/2565248.htm

(Tele.com Via Thomson Dialog NewsEdge) Qwikker, a direct-to-mobile location content network, has announced that a Bluetooth marketing campaign has been launched in the US by Pepsi, a beverage company.

Qwikker said the campaign, which is reportedly the US's first multi-network, multi-city Bluetooth marketing campaign, is running for two months in outdoor advertising locations, delivering viral video clips. Locations include bus shelters in Washington DC, Denver, Los Angeles and Orange County and pay phone kiosks in Philadelphia and Pittsburgh.

Qwikker said that out-of-home media networks have integrated its Bluetooth content distribution technology into their street furniture, enabling Bluetooth-enabled phone users to download free clips from Pepsi Smash advertisements. It confirmed CBS Outdoor, CBS/Decaux, Prime Point Media and Clear Channel Outdoor are participating in the campaign and said 'Pass The Mic' clips of freestyle hip hop, provided by Yahoo! Music, are being distributed as the video clips.

Prime Point Media said it has enabled 700,000 phone kiosk locations with Qwikker Bluetooth technology, while CBS Outdoor said the technology allows brands to connect with consumers, via outdoor displays.